Today, Harley-Davidson has become an icon of American ingenuity and strength. The three Davidson brothers and William S. Harley began building motorcycles with a shed of the family, and then launched the Harley-Davidson company in 1903. By the time the company has grown from its humble origins to become an important tool to become leisure transportation. In addition, Harley-Davidson is the World War I and World War II is a contribution to ensure the victory for the United States and the Allies.Harley-Davidson continues to innovate, the ways that companies are inventing new motorcycles manufactured produce.
The company dominance of the most advanced American motorcycles in 1950. In 1953, he crossed the motorcycle manufacturer Harley-Davidson, Indian was the sole producer of motorcycles in the United States, however, the company has never stopped its quest for excellence. Harley-Davidson's new features, including the opening of the 1957 model "Sportster". A new cultureof motorcyclists sporting Harley Davidson boots and leather jacket was born. In addition, Harley-Davidson, a symbol of freedom and a way to explore the open road America.
The year 1965 was an important year for Harley-Davidson, as the company to the public. Harley Davidson and then decided to sell their shares of the company, the stock market. They sold the company to American Machine and Foundry Co. (AMF), is part of a Harley-Davidson fan.This transaction provided the company with the financial stability needed to compete against the emerging competition of Japanese motorcycle producers. The Japanese had become a viable motorcycle market competitor.
In the 1970s, Harley-Davidson continued to expand and improve. In particular, the company modernized its production methods. While these changes ultimately improved the quality of the motorcycles, they also created some logistical problems. Secondly, the competition from Japanese motorcycle manufacturers compounded the problem. Many new motorcyclists began choosing Japanese motorcycles, for their affordability and reliability.
To create a trifecta of problems, the U.S. experienced a recession during the early 1980s. In 1981, the mangers of Harley-Davidson virtually saved the company, by engaging in a "management buyout." They also began using management and production methods that their Japanese competitors had implemented. For instance, they granting employees more input in the manufacturing process, and produced materials as they required them. These changes resulted in higher morale among workers, and more communication between workers and management.
In terms of the motorcycles themselves, Harley-Davidson began making changes to their appearances. They realized that details in their motorcycles' look could attract or repulse shoppers. Harley-Davidson wanted to give their motorcycle models a face-lift, in order to appeal to a wider scope of potential customers. All of these changes allowed Harley-Davidson to secure roughly a third of the "super heavyweight" U.S. motorcycle market.
Throughout its history, Harley-Davidson has changed with the times. Recently, the company has sponsored several huge online events, requesting Harley-Davidson fans to create audio and video journals of their excursions. From the early days of motorcycles, to the literal freewheeling of the 1960s, and beyond the new millennium, Harley-Davidson has remained a leader in the world of heavyweight motorcycles and accessories.
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